The Museum of Ice Cream (MOIC) is the latest immersive experience to hit the shore of Singapore and if people's Instagram accounts are anything to go by is certainly worth a visit, or is it?
I mean who doesn't love ice cream, the plethora of flavours, the many many ways to eat it, not to mention that it just about goes with every desert there possibly is. So the thought of "all you eat" at the MOIC was indeed very tempting.
Myself and couple of friends visited on Saturday 11th of September and a fun time was had by all, although I need to be up-front and honest that had nothing to do with the ice cream on offer. You basically move from room to room, each room tells you a little bit more history or fun facts about everyone's favourite dessert. Each room has a specific theme and walls and ceiling are done in shades of pink. There are plenty of photo opportunities throughout and we absolutely made use of those.
The staff made the whole experience even more fun. They were bubbly, energetic, enthusiastic and fun to interact with. Clearly they wanted everyone to have a great experience (and side note, whoever was in charge of the bouncy castle on the above date .... Marry me!).
Despite the above, which was great, the whole experience was let down by the ice cream itself.
Station one has two flavours of Häagan Dazs, and I wish I had stayed at that station and filled up but the anticipation of even more to come after such a great start was too strong. Two flavours here, good old chocolate, and our favourite Pina Colada (with alcohol) which was delicious!.
Station two was a soft serve station serving watery soft-serve that tasted more of ice and less of cream. It was a gluten free vanilla (insipid) and a apple pie, which was unusual, tasted like apple pie for sure, but the texture was just so completely wrong in both cases that it was totally unenjoyable.
Station three was glutenous black rice brick. It's a very local flavour and although some friends thought it wasn't bad, none of us went for seconds.
Station four was Yam, and the only reason I knew that was because of the colour as it totally lacked any flavour at all.
And that was it, a total of 6 flavours, 4 of which I could happily never have again. So if you are going for the ice cream you are going to be very very disappointed. If however you are going for the experience, the Instagram moments and the staff (who really make the experience) then you will absolutely enjoy yourself.
But, take my advice visit an ice cream desert bar afterwards (there are quite a few to select from in Singapore) to enjoy some really delicious ice cream because the MOIC is, unfortunately, sadly lacking in this department.
I so totally agree I went on an empty stomach just to savour the ice cream and in anticipation of the flavours that would be available but I just visiting Udders or other ice cream parlours in Singapore would definitely beat having the crave you have.
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